Professional Experience

Multimedia Producer

Duke University Alumni Engagement and Development

September 2024 – Current

• Produce and edit a mix of short- and long-form videos and social media content for digital platforms.

• Book and record interviews in close collaboration with MCS colleagues.

• Research, write, and prepare storyboards, scripts, SEO-friendly titles, and descriptive copy.

• Shoot photos and video, when necessary, for online content, social platforms, campaigns, indoor and outdoor interviews, and other creative projects.

• Advise partners and other colleagues in best practices.

• Adhere to strict editorial standards to ensure messaging and visuals are on-brand, accurate, and relevant.

• Manage all facets of production schedule from concept to execution, including scouting locations, equipment requirements, shooting and editing of projects.

• Ensure the timely and accurate delivery of numerous multimedia projects each year utilizing various

Associate Director

Duke University School of Law

September 2019 – September 202

• Identifying and producing compelling digital content aligned with brand priorities

• Managing content across Duke Law’s social media channels

• Utilizing analytics to drive awareness, engagement, and content opportunities

• Meeting with internal and external stakeholders to identify content opportunities

• Producing graphics, photography, audio, and video content for digital distribution

• Writing and editing news stories and social media posts for various channels

• Producing of the Duke Law Podcast

• Training colleagues on content production and social media use

• Coordinating social media marketing campaigns

• Management and maintenance of photo, audio, and video equipment

Public Relations Specialist

Duke University Nicholas School of the Environment

December 2016 – September 2019

• Managing digital marketing campaigns from conception to development and distribution

• Developing content for web and mobile platforms, advertisements, email campaigns and newsletters

• Meeting with stakeholders for digital strategy support of recruitment, research and outreach

• Developing and editing text, graphics, audio and video content for print and digital purposes

• Providing development support to website administrator and art director

• Analyzing website and social media analytics for impact, meaningful trends and content opportunities

• Measuring and reporting ROI of web and video marketing campaigns to upper-level management

• Training colleagues to develop, distribute content for Nicholas School digital platforms

• Maintaining corporate brand integrity across digital platforms

• Managing photo and video equipment, including management of photo and film shoots

• Coordinating alumni visits and events

Digital Content Manager

Ohio Living (Columbus, Ohio)              

March 2016 – December 2016

• Daily digital content production, distribution

• Managed editorial calendar across internal departments, external properties and vendors

• Crafted strategic social media marketing for large non-profit

• Developed and edited of graphics, audio and video

• Drove and managed content for lead generation —white papers, email, web copy, presentations, etc 

• Measured and report performance of all digital marketing campaigns, and assess against goals

• Oversaw operations of vendor and service provider contracts

• Troubleshooted daily technical issues with Corporate web sites and Social channels

• Trained colleagues to develop, distribute content for Corporate digital platforms

• Maintained station’s brand integrity across digital platforms

• Worked with third-party vendors, community contacts to develop digital outreach opportunities

Executive Producer of Digital

WSYX-WTTE (Columbus, Ohio)           

March 2014 – March 2016

• Directed daily editorial schedule for Digital Team

• Wrote and edited content (incl. graphics, audio, video) for Web and Social Channels

• Managed on-air/online collaboration for daily, specialized digital content 

• Provided editorial, technical input on creative design and development of sales online needs

• Identified most effective digital and social channels to distribute news and sales content

• Troubleshooted daily technical issues with station web sites and Social channels

• Trained newsroom, sales staff on providing content for station’s Social channels

• Maintained station’s brand integrity across digital platforms

• Worked with third-party vendors, community contacts to develop digital outreach opportunities

Web-Social Media Producer

WAGA (Atlanta, Ga.) 

May 2013 – September 2013

• Wrote and edited content for FOX5’s Web, Social and mobile platforms

• Developed, edited and posted graphics, photos and video online

• Posted digital content to Web & mobile platforms using WorldNow content management system

• Maintained and revised content templates for Web and mobile projects

• Streamed newscasts and live events on Web, Social and mobile platforms

• Produced in-depth, Web coverage sections for major news events

• Adhered to brand management and newsroom editorial style in all digital content

• Coordinated digital and social contests via CMS and Wildfire

• Monitored Social platforms for potential news opportunities

• Administered quality control for FOX5’s social platforms

• Exercised excellent verbal skills with co-workers, external sources and third-party vendors

• Met ever-changing needs in a strict, deadline-driven workplace

Manager, Affiliate Marketing

FOX Entertainment (Los Angeles, Ca.)           

January 2012 – March 2013

• Lead FOX marketing contact for 36 local FOX TV affiliates

• Lead FOX Sports marketing contact for 200-plus FOX local TV affiliates 

• Lead Social media marketing contact for 200-plus FOX local TV affiliates

• Managed local FOX affiliates’ on-air, online & print marketing use of FOX prime-time and sports brands

• Led Webcast series to educate local FOX affiliates on effective Social marketing, analysis and integration

• Bridged FOX Digital priorities and resources with local FOX TV affiliates to increase FOX’s social footprint

• Developed new FOX show launch kits and social contests to increase on-air tune-in and Social awareness

• Provided customizable on-air, online and print creative to increase local affiliate participation

• Coordinated talent, budget and creative for launch events at FOX local TV affiliate level

• Presented at FOX Affiliate Marketing’s annual FPEC convention